Uzbek Music Friday is a (rare) feature in which I post a pop music video from an artist in Uzbekistan. It could be catchy, annoying, funny, insightful, brilliant, awful, or anything in between. It’s what’s playing on the radio, what all the cool kids are listening to these days. Uzbek Music Friday is not trying to appeal to your musical taste (which I’m sure is awesome), but simply gives you a glimpse into how pop music is done on this side of the world. Feel free to share your thoughts on this week’s video in the comment section!
What better way to commemorate International Women’s Day than with a music video by some very attractive Uzbek men? Ladies love a strong unibrow, right?
From what I can tell, Bojalar is an Uzbek group that seems to be fairly popular in this region, as their videos make the rounds in other Central Asian countries. This song, “Klyosh”, has what I would call an obnoxious techno beat, but the styling of the video is super cheeky. It reminds me of another favorite video of mine, Potap and Nastya’s “Chumachechaya Vesna“. And for some reason, the song strikes me as vaguely Latin-influenced, but that could just be me.
While most of the song is in Uzbek, the word klyosh (клёш) is Russian for bell-bottomed pants, which explains the sweet threads permeating this video. Talking to some friends about bell-bottoms, I was told that they were trendy in Bishkek only a few years ago (I’m pretty sure it’s been 10+ years since they were last popular in the US). I wish everybody in Central Asia still dressed like this, because I would totally rock a beehive and that awesome pink dress.